Strategic communication to your audiences, whether B2B or B2C, is essential to building relationships and imparting lasting influence. Our professional team of former journalists, editors and producers are experts at navigating the uncontrolled, 24/7 news environment and enhancing our client’s image and reputations with key audiences – be they consumers, shareholders or industry stakeholders.
Crisis Management and Public Affairs
With today’s sensationalized media and user-driven content, perceptions can be as valuable or destructive as verifiable facts. By leveraging our relationships with media, elected officials and community stakeholders, we are able to quickly stabilize issues, unexpected controversies or misperceptions.
Leveraging those who are knowledgeable and credible in their field to convey your message helps enhance audience reach and build brand affinity. We work hand-in-hand with influencers and bloggers with various specialties to ensure clients are prominently positioned across traditional and digital platforms to build brand advocacy and recognition.
It is often easy for some marketers to forget their “consumers” and “target audiences” are comprised of real, human beings who want to actively engage with an organization and its programs. We have unrivaled expertise in curating and managing activations that generate shareable experiences to engage audiences on-site and after programs have ended.
Forward-thinking. Impact-driving. Award-winning.
Etched Communication is a creative, integrated communication agency with the encompassing expertise of a global firm and the personal interaction and tailored approach of a boutique agency.
Our team is distinctively sharp, infectiously passionate, and strives to continuously raise the bar. We meet client needs and exceed expectations on local, national, and global scales with capabilities that span the communication spectrum to cultivate progressive influence.
With our strategic partner, TEN35, Etched Communication leverages culture as a competitive advantage to deepen engagement within diverse markets by focusing on cultural influences such as geography, ethnicity and core values. Our campaigns begin with unearthing insights and developing authentic, engaging ideas, and they live through executing with the highest degree of tactical excellence while measuring and tracking results each step of the way.
Armed with a flexible approach, matchless expertise, and endless curiosity and ingenuity, our fearless ideas are always complemented with unparalleled results. We strategically create and execute comprehensive campaigns that not only demand recognition, but leave a lasting impact. Etched. It’s in our name.