Digital and Social Media
Digital interaction is the “new black.” Today, most consumers have their first encounter with messages via digital platforms. We provide digital and social media strategies and tactics to connect with consumer and business audiences on broad and personal levels. We build relationships with target audiences via sharable experiences and real-time engagement. And, we consistently monitor and evaluate online interactions to measure how our campaigns are affecting audience awareness, attitudes and behavior.
Community Relations and Engagement Marketing
Etched creates and implement experiential campaigns that are meaningful to key audiences and integrated into a brand’s core objectives. Events and promotions are one-dimensional if they don’t provide an authentic experience. The only way brands will be invited into businesses, homes and communities is through live experiences that connect and engage on an emotional level.
Connecting with targets on a deep level requires more than following the latest fad or trend. It is about understanding their values and what empowers them. Ideas can come from many places, but they don’t simply translate from English to Spanish or by swapping models from different races. Culture and demographics cause us to view and experience the world differently. Etched knows precisely how to deepen engagement within diverse markets by focusing on ethnicity and cultural influences such as geography and core values.
Branding and Strategy Development
Branding is not solely about tag lines and logos. It is the foundation for all communication disciplines, from marketing to public relations. A solid brand is comprised of multiple elements including company vision, identity, positioning, messaging, competitive differentiation, audience experience, imagery and collateral, just to name a few. Etched helps organizations across variety of industries develop and manage brand strategy in way that’s authentic and can sustain relevance for the long-term.
Cultivate … Progressive … Influence … Cultivate progressive influence. Standing alone, or combined to make one statement – they embody Etched Communication. Etched creates and executes leading-edge, comprehensive marketing communication and public relations (PR). We embrace perspectives as diverse as the clients we serve, are empowered by challenges, and aren’t afraid to shatter conventional practices with blue sky concepts. Armed with a flexible approach, matchless expertise, and a whole lot of curiosity and ingenuity, our fearless ideas are always complemented with unparalleled results. From traditional media relations to social media, branding to engagement marketing, crisis communication to public affairs, we create and execute integrated strategies to help our diverse clients: … Stand out and stay ahead of trends with inventive, effective strategies, and Influence … Engage and motivate target audiences with meaningful calls-to-action. Etched is distinctively sharp, infectiously passionate, and committed to making a positive, long-term impact.