Embracing the post-promotional paradigm with integrated, flexible strategies
On-demand social media, 24-hour news, indispensable digital apps, viral video content, precise geo-targeting … Consumers are constantly connected to the noisy, crowded, rapidly-evolving marketplace.
Etched embraces this post-promotional paradigm by developing and executing integrated communication strategies, tailored to drive the immediate and long-term objectives of our clients. We deploy comprehensive practice models, which include media relations, social media, branding, public affairs, and experiential engagement, to ensure clients connect with diverse audiences to incite positive action.
Etched uses the latest technologies, and thorough algorithms, to monitor and evaluate the reach and impact of client messages in real-time. We recognize modern communication campaigns must be evaluated holistically, and include qualitative and quantitative measurement to examine awareness, attitude, and behavior.
Whether B2C or B2B, what’s relevant today is outdated tomorrow. By continuously analyzing news conversations and monitoring social buzz, Etched is able to implement flexible, more compelling, strategies and tactics. And, when necessary, adapt them to address emerging trends, and shifting audience preferences.
Etched knows holding audience attention now requires an inclusive, flexible approach that defies traditional marketing and PR siloes to “cultivate progressive influence.”