The biggest misconceptions about the field of public relations

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It’s no secret that there are plenty of fallacies about public relations. Well, I think it’s time we clear some of those up and delve into the meat and bones that is PR.

PR is only useful when you or your company has bad publicity

Public relations is extremely valuable during good times. It’s the PR team that helps garner media coverage, write speeches, and manages social media, and that’s just the tip of the iceberg. PR is more than a useful tool, it’s a strategic, ongoing, management function.

PR is about spin control

While this may be true of some public relations firms, the ethics of public relations frowns on practicing this way. The PRSA code of ethics states that, PR firms should “protect and advance the free flow of accurate and truthful information” while working to “strengthen the public’s trust in the profession.”

PR is just a bunch of press releases

No, no, and no. It’s 2014, the term “press release” is outdated, so we will use the more relevant language — news release. News releases are merely one small tool or tactic, and  there are many things that PR pros have to be one top of other than news releases. Besides news releases, public relations practitioners are also event planners, social media experts, reporters, etc.

According to PR Daily, “the three largest press release distribution services (PR Newswire, BusinessWire, and Marketwire) sent out roughly 642,000 press releases in 2013.” That comes out to roughly 1,759 news releases a day. In other words, you have to be amazingly unique to get your client noticed.

Stay tuned for another Insight to Incite post on the most effective way to leverage news releases.

By Sarah Oyarce, @sarahhhroof

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