We take our accountability as curators, managers and protectors of client messages seriously.
As such, our team is intentionally comprised of journalists, editors, researchers and producers who have profound understanding of the 24/7 news cycle as well as proven expertise navigating the unpredictable media environment. We leverage our knowledge and exclusive relationships to develop editorially sound news materials, secure interviews and bylines, respond to media inquiries, diffuse negative information and prepare spokespersons to maximize every interview.
Our media relations approach is both proactive and reactive. We proactively secure high-profile news coverage opportunities; and, since the media landscape is volatile in nature, we also are reactive to trending, relevant stories so you can actively participate in news dialogue to further increase visibility.
With extreme attention to detail, we research, evaluate and vet any and every media opportunity and ensure the appropriate spokesperson is thoroughly prepared. We are seasoned professionals trained to manage a wide array of crisis-prone situations to control the narrative and share of voice. Whether trying to garner awareness or reverse negative perceptions, we are well-versed in navigating the complex and volatile media landscape.
Etched utilizes relatable storytelling to turn even the most complex or controversial information into editorially sound messages that resonate with intended audiences. Our team consists of in-house news writers who are proficient in all types of editorial writing, including: multimedia news releases, media alerts and advisories, pitch notes, byline articles, advertorials, prepared media statements, speeches, interview speaking points and scripts, op-ed content, case studies and feature stories.
Our work has been published in regional and global news outlets including New York Times, Houston Chronicle, Chicago Tribune, Wall Street Journal, Black Enterprise, Education Post, Huffington Post and The Slate, just to name a few.