About Etched

Etched Communication (Etched) is an award-winning integrated communication agency specializing in culture, causes and crisis. With the encompassing expertise of a global firm and the personal interaction and tailored approach of a boutique agency, our team is distinctively sharp, infectiously passionate and strives to continuously raise the bar. We meet client needs and exceed expectations on local, national and global scales with capabilities that span the communication spectrum.

Etched leverages culture as a competitive advantage to extend reach and deepen connections within diverse markets and sectors by tapping cultural influences such as geography, generation, ethnicity and core values. Our public relations campaigns begin with unearthing insights to develop authentic, engaging strategies, and they live through executing with the highest degree of tactical excellence while measuring and tracking results each step of the way.

Armed with a flexible approach, matchless expertise and endless curiosity and ingenuity, our comprehensive campaigns demand recognition and leave a lasting impact on intended audiences. We know the most effective public relations strategy is anchored in the right mix of art and science.


We commence new client engagements with a focus on business objectives and an audience-first lens to deliver customized strategies to ensure our clients’ campaigns don’t just grab attention, they hold attention and influence behavior. We embrace different perspectives and are empowered by challenges. Our fearless ideas are always complemented with unparalleled results that allow all Etched clients cultivate progressive influence:

Developing an integrated communication platform is both an art and a science. Our thinking is underpinned by fully understanding the role data plays in developing effective ideas and breaking through the noisy, evolving news landscape to enhance public positioning, elevate visibility and establish purposeful connections with students, donors and supporters.

Our innate awareness of culture within communities supported by our internal strategic philosophy, outlined below, allow us to uncover emerging truths and mine powerful insights that drive more authentic audience connections which in turn, yield greater media and communication results for our clients.


Etched’s unique offerings and ability to deliver breakthrough work is attributed to the distinct yet open lens the team has to the world.

It is our privilege to work with a diverse client roster, representing some of the nation’s most pressing causes, such as education, affordable housing, transportation and health as well as globally respected companies like NIKE, Blue Moon Brewery and Team USA.