More often than not, the first place a consumer interacts with your brand will be in the digital space. The widespread, rapid adoption of social media and mobile technologies have made it possible for personal beliefs and perceptions to quickly become public sentiment.
Digital and social media are part of our agency DNA. Etched Communication recognizes there’s more to digital than websites, banners and social media posts.
Digital strategy starts with a holistic perspective about how online activity supports your brand. It includes more than social media posting to acquire a mass following, it’s about developing a visible content platform to grow audience relationships via shareable experiences and real-time engagement. Whether it’s through a social network, influencer content or branded how-to videos, earned and owned digital content allows the brand to join and lead trending conversations, and drive results based on smart measurement and qualitative analytics that keep content fresh and relevant.
Etched drives client objectives by utilizing digital and social strategies to connect with key audiences on broad and personal levels. We work with clients to influence digital interactions with strategic, organic tactics and relevant, useful content to challenge conventional organizational models, encourage connections and foster engaged brand networks.
Each digital platform is unique; some social media tools empower user conversation while news app and alerts are meant to push information. We keep our pulse on the digital landscape by staying ahead of trends, such as emerging social networks, revised algorithms and new apps.
Additionally, we consistently monitor and measure online buzz while simultaneously building relationships with the community. With active, real-time listening we are able to instantly respond to online connections, therefore helping stimulate purposeful dialogue that drives key messages and awareness to garner impact.
From website development to social media strategy, our comprehensive capabilities span the digital landscape. Our digital and social media expertise also includes, but is not limited to:
- Digital content strategy implementation and measurement
- Social media planning, integration and audience engagement and growth
- Digital media and blogging to support marketing efforts
- Content calendar development and management
- Tailored social media guide and training designated staff
- Targeted email marketing campaigns
- Website wireframe development and copywriting